Professor of Marketing and MBA Academic Director / California State University Monterey Bay

Jenny Lin, PhD, is a Full Professor of Marketing and also the MBA academic director, her research and teaching focuses on marketing, consumer behavior, advertising and responsible business. Drawing on interdisciplinary training in veterinary medicine and neuroscience, her research examines how consumers make decisions and engage with brands across retail, digital, and global contexts. A former Fulbright Scholar in Taiwan, she is currently the President of North America Taiwanese Engineering and Science Association (NATEA) Silicon Valley chapter.

Jenny Lin 博士現任行銷學系正教授暨 MBA 學術主任，研究與教學專長涵蓋行銷、消費者行為學、廣告心理學及責任行銷。她具備獸醫學與神經科學的跨領域訓練背景，研究聚焦於消費者如何做出決策，以及如何在零售、數位與全球化情境中與品牌互動。她曾獲傅爾布萊特獎學金赴臺研究，在政大商學院當客座教授，現任北美台灣工程師協會（NATEA）矽谷分會會長。