Workshop
Landing Your Dream Jobs With AI Tools
About The Workshop
Packaging is no longer just about protection and presentation—it’s becoming a gateway to digital experiences. As technologies like AR, VR, and AI converge with physical design, packaging is evolving into an interactive medium that connects brands and consumers beyond the shelf. From augmented storytelling to data-driven personalization, smart packaging opens new frontiers for engagement and measurable impact. In this workshop, we’ll explore emerging concepts in connected packaging, showcase real-world applications, and discuss opportunities for marketers, technologists, and designers to create seamless physical-digital journeys. Attendees will leave with actionable insights on how to transform packaging into a powerful tool for brand storytelling, customer interaction, and performance-driven results.
Beyond the Box: The New Role of Packaging
Creating the Physical-Digital Design
Designing for Dialogue and Data
About Zenpack
Zenpack is a global packaging agency dedicated to design innovation and sustainability. Recognized by iF, Pentawards, and Dieline Awards, Zenpack helps leading brands transform packaging into a powerful tool for storytelling, performance, and impact.
Leo Chao leverages his deep design expertise to ensure Zenpack remains at the forefront of packaging innovation. With a background spanning product design, packaging, and brand strategy, he has collaborated with world-renowned brands such as Apple, Corsair, Cisco, FitBit, Google, HP, Sonos, Nike, Target, and T3 Micro.
At Zenpack, Leo oversees the entire design process—from early ideation and creative direction to engineering and execution—while providing project leadership, coordination, and mentorship that transforms bold ideas into reality for clients across industries.
Leo earned his Bachelor of Industrial Design (B.I.D.) from Emily Carr University of Art + Design. His award-winning work has been recognized by iF, Amistar, IDEA, Pentawards, and Dieline Awards, underscoring his role as a design leader shaping the future of sustainable and interactive packaging.
Through his leadership, Leo continues to support Zenpack’s mission of delivering innovative, industry-leading solutions that connect design, technology, and sustainability on a global stage.

